tag:blogger.com,1999:blog-43958804405551910332024-02-18T21:36:14.400-08:00CREATIVITY IS MY EXPERTISE.:: GRAPHIC DESIGNER | PHOTOGRAPHER | MINI PORTFOLIO ::.Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-4395880440555191033.post-62098304880557181312009-10-01T17:31:00.001-07:002009-10-01T17:38:51.577-07:00Journals<br><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj769cyTK56BAAQ35-BmUesO8ctHuJhiQGN6YJzJeUjgFd6bFq9MEt7kS19t-gIQv30__0rCi3n3VfO6BtlMmBSRcsvIt1WjpNk2bnftN8-TSCOglLlrSxwsne2rYC3dCvUVyGNT2im9D13/s1600-h/free+yourself+journal.jpg"><img style="cursor: pointer; width: 320px; height: 235px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj769cyTK56BAAQ35-BmUesO8ctHuJhiQGN6YJzJeUjgFd6bFq9MEt7kS19t-gIQv30__0rCi3n3VfO6BtlMmBSRcsvIt1WjpNk2bnftN8-TSCOglLlrSxwsne2rYC3dCvUVyGNT2im9D13/s320/free+yourself+journal.jpg" alt="" id="BLOGGER_PHOTO_ID_5387793939107196802" border="0" /></a><br /><span style="font-weight: bold;">_Free Yourself Journal</span><br />6"x8"<br />Handmade<br />Softcover<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh23iK6StoaZL8kRfx_mI6oCELJT-3Gx1w_ZLaBuJU2vKFgHR9GACSDlD6-tomELDe-8t8s_xxbnHZnGldmIPXD86mQj5dzGKQ2Nk57bad2x38xNYaqM9YJ4vXP4gZT3TdAqxt7bAQrsmZk/s1600-h/abstract+journal.jpg"><img style="cursor: pointer; width: 320px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh23iK6StoaZL8kRfx_mI6oCELJT-3Gx1w_ZLaBuJU2vKFgHR9GACSDlD6-tomELDe-8t8s_xxbnHZnGldmIPXD86mQj5dzGKQ2Nk57bad2x38xNYaqM9YJ4vXP4gZT3TdAqxt7bAQrsmZk/s320/abstract+journal.jpg" alt="" id="BLOGGER_PHOTO_ID_5387795290642076274" border="0" /></a><br /><span style="font-weight: bold;">_Express Yourself Journal</span><br />5"x7.5"<br />Handmade<br />HardcoverRenata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com1tag:blogger.com,1999:blog-4395880440555191033.post-71393321265862286082009-08-05T15:44:00.001-07:002009-08-05T15:50:38.727-07:00Fluent | Logo<br>( *refer to <b>Fluent | Product Magic Realism</b> under <b>Print</b> section* ) <br />My idea for this is to be "fluent" by joining two different typefaces: Serif and Sans Serif to read as a whole -- not being able to notice that it is 2 different typefaces at a glance, therefore explains fluency.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_JUBwINT7fiCD_dnuqDK2UJVVIa0GTqOqLvnrW9T7tMk-B8OICJ0mTBlXFrgvvufZSCvd30gQK97OPPMn6c36px32xjAlacX82tCb65pPs6NqTsy60PsF-uV7COWpVndfaIcqW7kegRuV/s1600-h/fluent-logo.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 302px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_JUBwINT7fiCD_dnuqDK2UJVVIa0GTqOqLvnrW9T7tMk-B8OICJ0mTBlXFrgvvufZSCvd30gQK97OPPMn6c36px32xjAlacX82tCb65pPs6NqTsy60PsF-uV7COWpVndfaIcqW7kegRuV/s320/fluent-logo.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5366614392249225090" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-36688122550862592782009-08-05T15:19:00.000-07:002009-08-05T15:59:58.921-07:00Fluent | Product Magic Realism<br>( *please refer to <b>Fluent | Logo</b> in the <b>Identity</b> section* )<br />This was a made-up product and marketing for "Fluent" -- a made-up name. I had to be really creative on inventing this product, so I based it on real world experience.<br /><br />We are in a world that is held by language barriers. Travelers or business people come and go to various countries and most have trouble communicating with those that do not speak in their native language, therefore making it harder for them to achieve their needs or goals. Sometimes war and violence can also be caused by language barriers of misunderstanding. It may also be bothersome for some of us to be talked about in a language that is foreign to us. To overcome these problems, I have created Fluent as a product/device that will help in listening and speaking in various languages no matter where you are, and this product will be the solution to a world of one communication. <br /><br />So my concept for the brochure and packaging is "translate and communication," like using the device itself to communicate the message -- being able to speak and understand Korean and English when using the "blue and red" films based on two people's conversations with completely different languages. Easy to use and it is there. <br /><br /><b>_brochure</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKK9-rk8tVRrqF7btk6MhDA_TjfAXvDexwmUnqYhnClA7SQjh_xHs1R3_m0d5-iqhCe7CFx9BR-2B7KMmHKbN13u3_Z2hXHHehlTWXvmIPtspy5CIMxopQFpkfpLF6FZJXxKQ4pMeLvzeJ/s1600-h/fluent-book.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 134px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKK9-rk8tVRrqF7btk6MhDA_TjfAXvDexwmUnqYhnClA7SQjh_xHs1R3_m0d5-iqhCe7CFx9BR-2B7KMmHKbN13u3_Z2hXHHehlTWXvmIPtspy5CIMxopQFpkfpLF6FZJXxKQ4pMeLvzeJ/s320/fluent-book.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5366609004420214978" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG-1nUH7DqqJp8_tPBnRs2HDkQGwBsgdhIPQy_ficXFtRb7jjFsP9vVsGNB68ehKbeCWlPqsrtreLsypu90wv41mK7uK7JXQsxqQTPFlbn84H2rme4ZLDYSwmpvhBsk_0yozfeKvK3eW0x/s1600-h/fluent-spreads.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 306px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG-1nUH7DqqJp8_tPBnRs2HDkQGwBsgdhIPQy_ficXFtRb7jjFsP9vVsGNB68ehKbeCWlPqsrtreLsypu90wv41mK7uK7JXQsxqQTPFlbn84H2rme4ZLDYSwmpvhBsk_0yozfeKvK3eW0x/s320/fluent-spreads.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5366608861674871026" /></a><br /><br /><b>_poster</b><br />Similar with the translate and communication idea, the poster is based on two people's conversations starting in English as the words slowly mutating and transitioning into Japanese.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyYlGK3NuP6dcMeIVcOiY0YxZ5YwuUWulmeMMbyxAwQN3gu2X2ru0HlyrITx_1o3knOR9mhzUkNCEpTh9D-jAg5zo7B5LEMHJyJrxOFzFDe8ULjYX-7XobJtbC_MQH4QfpHn6NJzqJ0NyT/s1600-h/fluent-poster.png"><img style="cursor:pointer; cursor:hand;width: 200px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyYlGK3NuP6dcMeIVcOiY0YxZ5YwuUWulmeMMbyxAwQN3gu2X2ru0HlyrITx_1o3knOR9mhzUkNCEpTh9D-jAg5zo7B5LEMHJyJrxOFzFDe8ULjYX-7XobJtbC_MQH4QfpHn6NJzqJ0NyT/s320/fluent-poster.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5366608699597272018" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-5353501191681800052009-07-23T15:40:00.000-07:002009-08-05T16:01:02.750-07:00Harvey Mudd College | College Brand Identity<br>The concept behind this mark is to "envision the future" from the three studies Harvey Mudd offers: Mathematics, Engineering, & Science, therefore explains the forward movement of the elements with the contemporary and technical approach. I use a similar color palette of its original logo to keep some of their equity. The three diagonal bars above the line also represents the letter "H" for Harvey and "M" for Mudd, and the bottom bar is added to complete "C" for College, thus making this mark and brand identity useful and recognizable to represent and communicate the school visually and conceptually, as well as approachable and aspirational to those who are seeking a college to achieve their dreams.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjg5yK49Mm80ccM8yjxdhoIH0GWNEYOrq-A_pcwm8zEY3re_KfETY3KK_7jgEuIffQDHXc-9EePzQKxFHvISAxz5hsB7aIwr9l9g5hCeZljIRM7lwOHblY5hss8X-HzorelWNR4zFkdHJi/s1600-h/harveymudd-logo.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 239px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjg5yK49Mm80ccM8yjxdhoIH0GWNEYOrq-A_pcwm8zEY3re_KfETY3KK_7jgEuIffQDHXc-9EePzQKxFHvISAxz5hsB7aIwr9l9g5hCeZljIRM7lwOHblY5hss8X-HzorelWNR4zFkdHJi/s320/harveymudd-logo.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5361790020253000978" /></a><br /><br /><b>_catalog cover</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi19wM2LaDhX8SGt8K6HLY4JH7uzgmWCZmWkxjzfAiNLi7gutRMDjPgHEmZFK2qAp9TyIlomaioNSa1qVzW2FqcHSJxB_DYceyMpDuTG07nDz-JOvwoczfkpn0C63PLIspXt6Izq-dJdMe5/s1600-h/HMCcover.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 188px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi19wM2LaDhX8SGt8K6HLY4JH7uzgmWCZmWkxjzfAiNLi7gutRMDjPgHEmZFK2qAp9TyIlomaioNSa1qVzW2FqcHSJxB_DYceyMpDuTG07nDz-JOvwoczfkpn0C63PLIspXt6Izq-dJdMe5/s320/HMCcover.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5361789940715643346" /></a><br /><br /><b>_poster</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvI-8u3Iqv8akjoq6tqIwcd4UUUYpa41pP9JKFomCWVwS2saoI61jk6jRf4oRWqoVt6Y0eF2Ze008wovMFF2qOlRq_KlEmkvrvswBSYhqkVLP43CGmvPteUTHc1lGBfipYVhAIpOhygl8Z/s1600-h/HMCposter.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 218px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvI-8u3Iqv8akjoq6tqIwcd4UUUYpa41pP9JKFomCWVwS2saoI61jk6jRf4oRWqoVt6Y0eF2Ze008wovMFF2qOlRq_KlEmkvrvswBSYhqkVLP43CGmvPteUTHc1lGBfipYVhAIpOhygl8Z/s320/HMCposter.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5361790287017199810" /></a><br /><br /><b>_website</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEuvoI87PInnkv9NJ79rUQf_PHiJ512LITW_CrBa41b9SpEFJqhZsb6QqtIFXp5A4XqEz5IiJA-YOQUG626w6-RACVGc5xISdBYpsL5GnM7ecVrlJyZA9QUqXPxxqy4Mj2CEuimqDZPBku/s1600-h/HMCwebsite.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 237px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEuvoI87PInnkv9NJ79rUQf_PHiJ512LITW_CrBa41b9SpEFJqhZsb6QqtIFXp5A4XqEz5IiJA-YOQUG626w6-RACVGc5xISdBYpsL5GnM7ecVrlJyZA9QUqXPxxqy4Mj2CEuimqDZPBku/s320/HMCwebsite.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5361789733050540834" /></a><br /><br /><b>_banner</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4n-vOWdlL48HKSVg_yLWpP73BgQzorl3XClMkIZ6_jdPOWe6P2X73Zs1Kuqn0itP5GwHb_k2QrXRr9YAw8CjpCPRkEubIlQsTLRpPittyZDZNUtjjrHABPAZOaI-HOD_YrV8JLF0SaX9h/s1600-h/HMCbanner.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 233px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4n-vOWdlL48HKSVg_yLWpP73BgQzorl3XClMkIZ6_jdPOWe6P2X73Zs1Kuqn0itP5GwHb_k2QrXRr9YAw8CjpCPRkEubIlQsTLRpPittyZDZNUtjjrHABPAZOaI-HOD_YrV8JLF0SaX9h/s320/HMCbanner.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5361789600117077842" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-64212834383208044722009-07-23T14:19:00.000-07:002009-08-05T16:01:31.414-07:00Iditarod | Event Identity<br>Iditarod is the "Last Great Race On Earth" -- The spirit of Alaska. More than a race... a commemoration. It is an event, a dog sled race over 1150 miles of the roughest, most beautiful terrain Mother Nature has to offer. The race pits man and animal against nature, against wild Alaska at her best and as each mile is covered, a tribute to Alaska's past is issued ( <a href="http://www.iditarod.com/">http://www.iditarod.com</a><span style="text-decoration: underline;"> </span>).<br /><br />In their new logo I've redesigned, I was inspired by the Native Alaskan art and the idea of the "spirit" animal as the sled dog, so I went with the Alaskan particular abstract look. The meaning behind the colors I chose: the blue is to represent courage, hardship, and victory, while the red is to represent the "heart of the dogs--the team," which is strength, stamina and endurance, and the gray serif typeface to communicate snow and Alaska. The overall mood of the identity is appropriate to identify the event. I wanted it to have a strong and bold appeal just like the motivation and race itself.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuhauFvkO9QPgKPgF8oWniiQbmBLQB6UGmj_v9h0WchEb1AAyYbcFbpYtC0b0phDGcvEA7ZeQ2iZLBxFsiCAEz-vp2gkt5_lwmop7wkew3G8TUeFnhh7UrVNw4-If7gRjF3Y2rQ4tDNLH3/s1600-h/iditarod-logo.png"><img style="cursor: pointer; width: 320px; height: 239px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuhauFvkO9QPgKPgF8oWniiQbmBLQB6UGmj_v9h0WchEb1AAyYbcFbpYtC0b0phDGcvEA7ZeQ2iZLBxFsiCAEz-vp2gkt5_lwmop7wkew3G8TUeFnhh7UrVNw4-If7gRjF3Y2rQ4tDNLH3/s320/iditarod-logo.png" alt="" id="BLOGGER_PHOTO_ID_5361768786143580834" border="0" /></a><br /><br />In this poster and invitation, my idea is to "look through the eyes of the musher" and the dogs and as you open the invitation, you are taken to the race -- just like clips in a movie trailer, in this case, Iditarod.<br /><br /><b>_poster</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhF03gpmhMhSG4CT2s2fcTQUX6mAI4YixV-unyoGEMVM0cON1fF29qipI_9TCZruS8XO9xKHy9t7PNVdw1qkkDut89sOX5iQybLy2FNOydXiygiYCvUwnjkWbl09u7DbaKLg_ERacIeHfl/s1600-h/iditarod-poster.jpg"><img style="cursor: pointer; width: 320px; height: 210px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhF03gpmhMhSG4CT2s2fcTQUX6mAI4YixV-unyoGEMVM0cON1fF29qipI_9TCZruS8XO9xKHy9t7PNVdw1qkkDut89sOX5iQybLy2FNOydXiygiYCvUwnjkWbl09u7DbaKLg_ERacIeHfl/s320/iditarod-poster.jpg" alt="" id="BLOGGER_PHOTO_ID_5361768699065360866" border="0" /></a><br /><br /><b>_invitation</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5HIvXIfIlI0HafrIDUSycQ3534jf5Mf-9jxBLIoGxu2B49hK4-8Yi10dob6r86yi9vJ0dptQ5Q4nxwd55SGmDxEU5zGx0zRr0NF4GtYIntF2pePAd_a-5OhImXdR9UODl8u5BNq0NZy0h/s1600-h/iditarod+invitation.jpg"><img style="cursor: pointer; width: 320px; height: 274px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5HIvXIfIlI0HafrIDUSycQ3534jf5Mf-9jxBLIoGxu2B49hK4-8Yi10dob6r86yi9vJ0dptQ5Q4nxwd55SGmDxEU5zGx0zRr0NF4GtYIntF2pePAd_a-5OhImXdR9UODl8u5BNq0NZy0h/s320/iditarod+invitation.jpg" alt="" id="BLOGGER_PHOTO_ID_5361768589307220562" border="0" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-56578285688630535232009-07-23T13:19:00.000-07:002009-07-23T13:47:36.067-07:00Sherwin Williams | Identity & Collateral<br>There were some controversial issues regarding the Sherwin Williams slogan "Cover The Earth" in their current logo and the message it is sending to the market, as well as the bold colors. What is communicating in their logo is not quite the friendly approach.<br /><br />Although the Sherwin Williams logo has been around for several years, I thought it was time to give it a new face-lift and go with a modern, sophisticated and friendly appeal. I went with the idea of paint brush strokes, creating the "S" and "W". I use the color blue and green because blue represents loyalty -- and Sherwin Williams have always been true to their customers and green as a green world because some paints nowadays are not made with harsh chemicals, rather environmentally friendly and also the concept of paints with the green environment meeting together to create "one" -- a better world.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI-S4tFTyb_Yq5K2_kem972lIUcJQpy5ZEOi8t3GrcNHyn0j8C_eOCszPNrhEIHFC8528sPaNCItwCng6XgexBrhr548yqi7LT65Vx3lRxo-T4Qpbaxv49WCcqi56CUd5qbqkxf5hVOjzj/s1600-h/sherwin-williams+logo.png"><img style="cursor: pointer; width: 320px; height: 239px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI-S4tFTyb_Yq5K2_kem972lIUcJQpy5ZEOi8t3GrcNHyn0j8C_eOCszPNrhEIHFC8528sPaNCItwCng6XgexBrhr548yqi7LT65Vx3lRxo-T4Qpbaxv49WCcqi56CUd5qbqkxf5hVOjzj/s320/sherwin-williams+logo.png" alt="" id="BLOGGER_PHOTO_ID_5361753874505562354" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU1-XhwKINhLmU-vSNb8ZM3SUiGG4GHIg3eaOFwYOyHejpn87yFOIxgMC3feXqRDB-4w1RlkexLYIhDNbnxayWlSKObwy2pzRh0R3T5gCEJLd5OgxjF5YICEXK-EF_l1HEf9brMUzcqZuI/s1600-h/sherwin-williams-stationery.png"><img style="cursor: pointer; width: 320px; height: 247px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU1-XhwKINhLmU-vSNb8ZM3SUiGG4GHIg3eaOFwYOyHejpn87yFOIxgMC3feXqRDB-4w1RlkexLYIhDNbnxayWlSKObwy2pzRh0R3T5gCEJLd5OgxjF5YICEXK-EF_l1HEf9brMUzcqZuI/s320/sherwin-williams-stationery.png" alt="" id="BLOGGER_PHOTO_ID_5361753796593182994" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4uZNKn2ot5I1gQWUkwQ_MMF3ZfRxhe5MNApqTsWokqDcY4FQfaZoOtigSXrLA_ENw-JtWRBCgIoDniuV9fV2NuHPsOamNUca_7sBU-aspzdS9XvPc9KzIecM6_qGhZB2C11licZ-POdAe/s1600-h/sherwin-williams-web.png"><img style="cursor: pointer; width: 320px; height: 234px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4uZNKn2ot5I1gQWUkwQ_MMF3ZfRxhe5MNApqTsWokqDcY4FQfaZoOtigSXrLA_ENw-JtWRBCgIoDniuV9fV2NuHPsOamNUca_7sBU-aspzdS9XvPc9KzIecM6_qGhZB2C11licZ-POdAe/s320/sherwin-williams-web.png" alt="" id="BLOGGER_PHOTO_ID_5361753446781938242" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIBiACbVP_eWU3vKVtd_z3g1f91KrKvFaDxLXbRZqCMJj6vj_frF7L3L_ahn6Co8t8M4LVj2KzhbpBuMn9wJGspw8W6mK0TqxGdiqP6FqsXIleGvlTuKqagIe48EzE2cxu-H53pgdQ2hOe/s1600-h/SWcollateral.png"><img style="cursor: pointer; width: 320px; height: 230px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIBiACbVP_eWU3vKVtd_z3g1f91KrKvFaDxLXbRZqCMJj6vj_frF7L3L_ahn6Co8t8M4LVj2KzhbpBuMn9wJGspw8W6mK0TqxGdiqP6FqsXIleGvlTuKqagIe48EzE2cxu-H53pgdQ2hOe/s320/SWcollateral.png" alt="" id="BLOGGER_PHOTO_ID_5361753339459356514" border="0" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-41714931019478587472009-07-22T17:52:00.000-07:002009-07-23T00:04:43.780-07:00Vibrations of Life | Wasau Paper Promotion<br>This was an interesting concept I did for <span style="font-style: italic;">Exact Ice</span> paper line for Wasau Paper. I had fun with this one. I did a research of snowflakes and what really captured my attention was from Mr. Emoto's work of factual evidence, that human vibrational energy, thoughts, words, ideas and music, affect the molecular structure of water, the very same water that comprises over seventy percent of a mature human body and covers the same amount of our planet. Water is the very source of all life on this planet, the quality and integrity are vitally important to all forms of life.<br /><br />The body is very much like a sponge and is composed of trillions of chambers called cells that hold liquid. The quality of our life is directly connected to the quality of our water, both within and all around us. We can see it in the evidence of when these molecular structure of water is being solidified (frozen). The shapes of the ice and snowflakes take the shape of the vibrations or energy we give out, which is why I called this book "Vibrations of Life."<br /><br />It is a very fascinating research. If you would like to find out or read more about this phenomenon, go to this site ( <a href="http://www.spiritofmaat.com/archive/aug1/consciouswater.html">http://www.spiritofmaat.com/archive/aug1/consciouswater.html</a> ).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZZKU1dnacamA2vk1ZEcyqo7y6-xlpWCKCCfgK9fGbczSaB5QTThp3QHnoLGmsRK0r4LRpZOf3j_Z5cFRX5iP5GObryqFbvBE7JJEmVkisZW04s6t4dBIGNTYDpnXir3a0JB98GRP3jGvc/s1600-h/type3_002.jpg"><img style="cursor: pointer; width: 320px; height: 202px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZZKU1dnacamA2vk1ZEcyqo7y6-xlpWCKCCfgK9fGbczSaB5QTThp3QHnoLGmsRK0r4LRpZOf3j_Z5cFRX5iP5GObryqFbvBE7JJEmVkisZW04s6t4dBIGNTYDpnXir3a0JB98GRP3jGvc/s320/type3_002.jpg" alt="" id="BLOGGER_PHOTO_ID_5361465515561707410" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUEt4Ivy_lEwdm7S08lNYqOP6T7hpfpjBcP7obzIqn91wwkCcFWvpBzyHZNEBMoSsH4Lry8wrT3Rmgqrx2Mi-wQU4jX-rbVHPFKzxQJcL6lEu1wtf_pVCUy4B_wf3Op5Wo4sWTp9F5GIcF/s1600-h/type3spreads.jpg"><img style="cursor: pointer; 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width: 320px; height: 206px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXWWTLJFCTTUltbqny4-FtPyHasfY0P9GnBoL7JjZZkTRUKw8Wvllo6JO6eHR8kcUSzOAxUMTWuuQVsEXvadiVEwuSMd1rFrSU3OYte3flWOsNYcPcFx0-fJxF44fa5oA41IZFNcHsi1db/s320/type3spreads16.jpg" alt="" id="BLOGGER_PHOTO_ID_5361462226343414658" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZUNrtV5BNVmrVa1G82A8HQXuWBp4cuDWEHy7CiA-P5O4xDkH_jeYKBuHk6qf6N8-5gYdRf_y03kXa-9aVW8lxondBYW9hMgPBhme9TBWU1YPk1IF-R1M2-KJ0Hc6uaSGP8S6OPzt10j1i/s1600-h/type3spreads17.jpg"><img style="cursor: pointer; width: 320px; height: 206px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZUNrtV5BNVmrVa1G82A8HQXuWBp4cuDWEHy7CiA-P5O4xDkH_jeYKBuHk6qf6N8-5gYdRf_y03kXa-9aVW8lxondBYW9hMgPBhme9TBWU1YPk1IF-R1M2-KJ0Hc6uaSGP8S6OPzt10j1i/s320/type3spreads17.jpg" alt="" id="BLOGGER_PHOTO_ID_5361462124300416866" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1H24PlRMtPfOfSaIDr5JueLbe0itD66sfYkMGj7OUeaYUmwETNQjdA3YIR-acpHtGIfv5oVHqENiBU8mRo_EvXhGKbCQ54qsTJjAhP-Lcnp5iiCcSBfktmgKXxUvHJx5Oltg7FRZo9tWq/s1600-h/type3spreads20.jpg"><img style="cursor: pointer; width: 320px; height: 206px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1H24PlRMtPfOfSaIDr5JueLbe0itD66sfYkMGj7OUeaYUmwETNQjdA3YIR-acpHtGIfv5oVHqENiBU8mRo_EvXhGKbCQ54qsTJjAhP-Lcnp5iiCcSBfktmgKXxUvHJx5Oltg7FRZo9tWq/s320/type3spreads20.jpg" alt="" id="BLOGGER_PHOTO_ID_5361461998261835618" border="0" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-48382289922720543462009-07-21T02:14:00.000-07:002009-07-23T00:04:55.390-07:00Collage Postcards<br><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqRz273MfRqgrMsxU4hksLF7OguKBMhMZA58xwOSI2fvlH7AOuzDeNoI4_e4bSW8Jv1vrRPXQtUhoyikimjhDCpOrL-OeV3uOW9Q1qh0RxNVWw8eYlGOA_FQeQ7tG4eWzbyxA87QFWeGt8/s1600-h/collage.jpg"><img style="cursor:pointer; cursor:hand;width: 208px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqRz273MfRqgrMsxU4hksLF7OguKBMhMZA58xwOSI2fvlH7AOuzDeNoI4_e4bSW8Jv1vrRPXQtUhoyikimjhDCpOrL-OeV3uOW9Q1qh0RxNVWw8eYlGOA_FQeQ7tG4eWzbyxA87QFWeGt8/s320/collage.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360993460029675474" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-72982613286339087422009-07-21T00:42:00.000-07:002009-07-23T00:05:07.508-07:00Antonio Celentano<span style="font-size:100%;"><br />Packaging labels for olive oil, vinegar, and a set of seasonings. Because of its current, poor design, Antonio Celentano { <a href="http://www.antoniocelentano.com/">http://www.antoniocelentano.com/</a> } needed a brand redesign to be marked as a high end olive oil brand. My main objective is to have them stand out in the shelves against its competing market, as well as making it recognizable and to represent product of Spain. This olive oil is from Cordoba, Spain, therefore I wanted to bring out its Spanish equity and flavor in the design using the curved semi circle and Spanish ornamental elements.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5BNI55ertxnwaEbrPk8ClBGTYmz2_cydgpJxiEKkG9hFlQd9Pu9mbtqP-jYhSsMEAqOiq0GB6Tm_2aXt4oz7fcqeU99T4c6FBF4gjVwt9Yut9HhiEOJhyphenhyphenYLDwo-lc8Bf4lTIClY8rq6g5/s1600-h/antonio+celentano.jpg"><img style="cursor: pointer; width: 320px; height: 290px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5BNI55ertxnwaEbrPk8ClBGTYmz2_cydgpJxiEKkG9hFlQd9Pu9mbtqP-jYhSsMEAqOiq0GB6Tm_2aXt4oz7fcqeU99T4c6FBF4gjVwt9Yut9HhiEOJhyphenhyphenYLDwo-lc8Bf4lTIClY8rq6g5/s320/antonio+celentano.jpg" alt="" id="BLOGGER_PHOTO_ID_5360856953504165730" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvLUf0W7D3c-LGRBTeHCbfQDk6GBzlyV7QNLSCmjJo2fJ2hL1FjFCff4ko4u3fPVmDvDsmFJ4Ul-LmB4rXVmWt0b6ywlP7lUtyzAhcNxCFG67UINCvdWqkDu6kmS0DQdcbdSzX3ISQcbIu/s1600-h/antonio+celentano.jpg"><br /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-52535494494320866622009-07-20T20:56:00.000-07:002009-08-05T16:08:32.563-07:00Intertwine | Event Identity<span style="font-size:100%;"><br />This project was for a made-up event, an International Fabrics Expo which I cal</span><span style="font-size:100%;">l Intertwine. Coming up with an event and marketing ideas for the event and all of the collateral were quite challenging. The reason why I went with an International Fabrics Expo is because fabrics are needed in our lives and they are what keep us warm, cover and protect us in style -- not just in clothing, but also for sofas, shoes, etc.</span><br /><br /><b>_logo</b><br />my objective for this was a modern, clean, and direct with a twist or hint of what it is communicating.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigVGvBqSkm8x2JdNVsd6Ll5PpLCzwrC15dCWwSECNlEk9a5lTup3YCk5fr3fKWR6EKIxBaqPpayxMTSDgMV75d6kkTJht0TyIm2YkRyjGGxSFb9BZqPVzTgyTdkVPIVE4KkEzrcc6gWwat/s1600-h/intertwine+logo.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 138px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigVGvBqSkm8x2JdNVsd6Ll5PpLCzwrC15dCWwSECNlEk9a5lTup3YCk5fr3fKWR6EKIxBaqPpayxMTSDgMV75d6kkTJht0TyIm2YkRyjGGxSFb9BZqPVzTgyTdkVPIVE4KkEzrcc6gWwat/s320/intertwine+logo.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360858825959872626" /></a><br /><br /><b>_marketing materials</b><br />brochure/book, posters, tickets<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMFmM9TFQjdVNtu3W2lTJSqIt7Xoiy6htfY5Kv7sMpi3pl9JMYVMowvlVar7hlPc9NRBS7MmE09W8LkfOU-M7rtHhNCzhO2LI0ts83k1w5trOGX2vIPavTKSuISDpkf2frEYnNFxOCX8f5/s1600-h/intertwine.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 278px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMFmM9TFQjdVNtu3W2lTJSqIt7Xoiy6htfY5Kv7sMpi3pl9JMYVMowvlVar7hlPc9NRBS7MmE09W8LkfOU-M7rtHhNCzhO2LI0ts83k1w5trOGX2vIPavTKSuISDpkf2frEYnNFxOCX8f5/s320/intertwine.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360860146622383122" /></a><br /><br /><b>_environment</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzL3UAStcQXM-XyWn6hAKQVb8FXByZeaK37y5c6gcFDClqeKQio-L1Ju4gYAgQAvlgfeeTszHY73NKu8ugMAw7K_fg2xoXl9C1QYnikZipglVwbrI8PjSX3P_OCSBvsdAzi3bbi6BBGmhL/s1600-h/intertwine+environment.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 127px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzL3UAStcQXM-XyWn6hAKQVb8FXByZeaK37y5c6gcFDClqeKQio-L1Ju4gYAgQAvlgfeeTszHY73NKu8ugMAw7K_fg2xoXl9C1QYnikZipglVwbrI8PjSX3P_OCSBvsdAzi3bbi6BBGmhL/s320/intertwine+environment.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360858774189875506" /></a><br /><br /><b>_poster ads</b><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4e19L_wjML011XH4LgXhaDwaG0_ixifbSxYBgbseoiZUT4OfrKJilU4B4mx4tDlg6ZBCN7UG-eHLuw1wZs4gEB1gGOSa5ZSVIq2kXPyGSvAtjas0f5BgOUwgTslIll-l9teDXXy-9azR-/s1600-h/intertwine+ads.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 146px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4e19L_wjML011XH4LgXhaDwaG0_ixifbSxYBgbseoiZUT4OfrKJilU4B4mx4tDlg6ZBCN7UG-eHLuw1wZs4gEB1gGOSa5ZSVIq2kXPyGSvAtjas0f5BgOUwgTslIll-l9teDXXy-9azR-/s320/intertwine+ads.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360858218206231682" /></a><br /><br /><b>_posters</b> <br />my idea for this series is to put words, graphics, and icons as if they are intertwining like the fibers in a fabric or as a pattern.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHG-KTpAl_y6ORiT703ndY5HjIN9mu2WeMLU9gvL53MDZKR2EOR1a6P7HQzfXr0gdc04JEPg28qLTgd33_6NQYDxOwwwxpSihnkMtZTVoOizYNjCuEChbHq8lyKwEUAy37gfcRvQciGK9_/s1600-h/intertwine+posters.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 163px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHG-KTpAl_y6ORiT703ndY5HjIN9mu2WeMLU9gvL53MDZKR2EOR1a6P7HQzfXr0gdc04JEPg28qLTgd33_6NQYDxOwwwxpSihnkMtZTVoOizYNjCuEChbHq8lyKwEUAy37gfcRvQciGK9_/s320/intertwine+posters.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360858029580198546" /></a><br /><br /><b>_brochure/book</b> <br />here I wanted to talk about how each material of fabric is unique from cotton to polyester showing their characteristic with a bit of story of how they are created and the kind of things people make from each material. Towards the end of the book is the information of the event talking about what it is, when, and the location of the event.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcLVBt6NErDWAjLpj4tlRhatlc17NcdDUlcUb1xbIwL8L7VvdOnPYQBl4qAOi6IN56GdxzNLiPO5uzQf8hJ3SjBv9qhSxJVREbe6vX8V0ZCoEpJIS89T0o4qQbgQhbp47YIECp5qj8riIr/s1600-h/intertwine+brochure.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 241px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcLVBt6NErDWAjLpj4tlRhatlc17NcdDUlcUb1xbIwL8L7VvdOnPYQBl4qAOi6IN56GdxzNLiPO5uzQf8hJ3SjBv9qhSxJVREbe6vX8V0ZCoEpJIS89T0o4qQbgQhbp47YIECp5qj8riIr/s320/intertwine+brochure.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360857809819028610" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-8096789294100225212009-07-20T15:44:00.000-07:002009-07-23T00:05:31.146-07:00Rossiya Hotel<span style="font-size:100%;"><br />A brand identity redesign for Rossiya Hotel: logo & visual standards</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK3pCcLAKzm1EMz987nN1hZRD5YaigcpSTXrgR4AuB35f1tA6OMq5m-K5iBvlxn09GV5vLtlI8x4eRMbquZ5sonzxQAq9AYA1h3DHO4vJ4bwkxM08FdwHVdX2RsHfsQcGfWwH_TdMPV91B/s1600-h/rossiya+logo.png"><img style="cursor:pointer; cursor:hand;width: 294px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK3pCcLAKzm1EMz987nN1hZRD5YaigcpSTXrgR4AuB35f1tA6OMq5m-K5iBvlxn09GV5vLtlI8x4eRMbquZ5sonzxQAq9AYA1h3DHO4vJ4bwkxM08FdwHVdX2RsHfsQcGfWwH_TdMPV91B/s320/rossiya+logo.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360992959021856258" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG8pJGufpwYcc8yX2tecSbVWgFtPEkM3_dNp5n_T0CnH_C1-aZJ7PHvS-I7f-6AnNX8DVgc3KNsSG-Af_KAhYdAY3xBgi6AQvChJlRFx066ewHaj3ad2nE2JLRTmrJSz-mHY-Gac7_xdT5/s1600-h/rossiya+standards.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG8pJGufpwYcc8yX2tecSbVWgFtPEkM3_dNp5n_T0CnH_C1-aZJ7PHvS-I7f-6AnNX8DVgc3KNsSG-Af_KAhYdAY3xBgi6AQvChJlRFx066ewHaj3ad2nE2JLRTmrJSz-mHY-Gac7_xdT5/s320/rossiya+standards.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360992885511307682" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-71374506159341648622009-07-20T15:40:00.000-07:002009-07-23T00:05:43.159-07:00Pyrex<span style="font-size:100%;"><br />A redesign of Pyrex branding: logo, brand identity & visual standards, and brand extension.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR3de3ThIiHc2PQIlSyDHlvC-1nuKeUlTde6WnHYytMImtAHcdEwPFBUgpD7qW9lFhxzLz3G-VOYEu6fIvpq1wJ1HWmNKhRd5pvoK_ZS9QNQRlr8EvncKM-GlGvKoDwRrDDKWrC7h11ywl/s1600-h/pyrex.jpg"><img style="cursor: pointer; width: 232px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR3de3ThIiHc2PQIlSyDHlvC-1nuKeUlTde6WnHYytMImtAHcdEwPFBUgpD7qW9lFhxzLz3G-VOYEu6fIvpq1wJ1HWmNKhRd5pvoK_ZS9QNQRlr8EvncKM-GlGvKoDwRrDDKWrC7h11ywl/s320/pyrex.jpg" alt="" id="BLOGGER_PHOTO_ID_5360993248759255778" border="0" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-66451869066169529342009-07-20T14:52:00.000-07:002009-07-23T00:05:53.508-07:00Type Classification<span style="font-size:100%;"><br />A series of Type posters classifying each font category: Transitional, Old Style, and Slab Serif explaining about them and their unique form.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvSq-4y9rpVMf9x4gCFpp_vsTO2QrNt1jG0YDM_T1Q08T-dICPjLw6Y13SLXhwYk1Q_kM0ShWEjIa9guCkBWgNe49FSsEyx-lzGjzk_jw8sVMNCLqY44hPwzq7nvGs2_Uvc4I13rijmNSC/s1600-h/type+posters.jpg"><img style="cursor: pointer; width: 320px; height: 171px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvSq-4y9rpVMf9x4gCFpp_vsTO2QrNt1jG0YDM_T1Q08T-dICPjLw6Y13SLXhwYk1Q_kM0ShWEjIa9guCkBWgNe49FSsEyx-lzGjzk_jw8sVMNCLqY44hPwzq7nvGs2_Uvc4I13rijmNSC/s320/type+posters.jpg" alt="" id="BLOGGER_PHOTO_ID_5360994300636295234" border="0" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-61368960046110082912009-07-20T14:17:00.000-07:002009-07-23T00:06:01.947-07:00X-Ray Creatures | Stamp Collection<span style="font-size:100%;"><br />This was a project for a new stamp collection along with the First Day of Issue envelope. I thought it would be interesting to look at the X-Ray of these creatures, which is why I created this collection. Who doesn't like underwater creatures? We are all curious about what lives in the water beyond the land we stand on.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNMaOZMzlQGu4mmgLoKFhQrbusXoPYyw14mM8mT_1MGpJnKbnqLduk3H3kC_6x0chZj02Z_2E18g9gFh-bo2gXSJApSCIm3z4IMk2-t5i08xdoz2CdEg7rq2pTCu_zep1AG4jpXpZyI65/s1600-h/xray+stamps.png"><img style="cursor:pointer; cursor:hand;width: 241px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNMaOZMzlQGu4mmgLoKFhQrbusXoPYyw14mM8mT_1MGpJnKbnqLduk3H3kC_6x0chZj02Z_2E18g9gFh-bo2gXSJApSCIm3z4IMk2-t5i08xdoz2CdEg7rq2pTCu_zep1AG4jpXpZyI65/s320/xray+stamps.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360994024951058754" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBKTqs-ooJ0sfMvVGeHbxUd4KDGNJKbCxL04vSWhmPc6oxrCFH7zb62ULC5dE8CZu9AVbrfaBinQIEBfJpIxNAwudXAEvb6k58e3NBVQxrdbcb9O-kMvDJkq5PveVgSGOEizS1FbadFEjD/s1600-h/xray+envelope.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 157px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBKTqs-ooJ0sfMvVGeHbxUd4KDGNJKbCxL04vSWhmPc6oxrCFH7zb62ULC5dE8CZu9AVbrfaBinQIEBfJpIxNAwudXAEvb6k58e3NBVQxrdbcb9O-kMvDJkq5PveVgSGOEizS1FbadFEjD/s320/xray+envelope.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360993953165058978" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-86050638502332544142009-07-15T02:41:00.000-07:002009-07-23T00:06:12.696-07:00Epi | Environmental Innovation<span style="font-size:100%;"><br />Nothing is more fun than creating a whole new product along with its branding. Of course, it was quite a challenge but really made me think and be creative -- took me to a new level. With this one, it's not just creating an imaginary ordinary product, but it is more like a "mag</span><span style="font-size:100%;">ical" product that may not even be possible to invent</span> with today's technology. I underwent a couple of ideas to choose from but I narrowed down to something that would make the sun more useful since it is a natural source, environmental, and is always present during the day everywhere we go -- also with the fact that I love the sun.<br /><br />The product is a cream that contains sunscreen as a protection for your skin and micro solar panels that help charge any of your electronic devices upon contact even if your skin is blocked by clothing or if the device is in your pocket, the cream will still be able to draw energy from the sun. The idea of this cream is to eliminate harmful metals or batteries that destroy our environment.<br /><br />The concept of the wordmark "epi" came from "epidermis," which is a scientific term for skin. As for the symbol, it is very abstract -- I see it as a human body using the cream drawing energy from the sun. The symbol also reads the letter "e". Because it is a cream, I wanted the logo to be organic, giving it a clean, cosmetic, sophisticated and friendly appearance.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI6plqXDzQzvK1o0YQCwpWQ40XLFjXGnFCpq7icfIGthQYHqnIgDLfo7Q6MAzhd508WXKCJthYBKb5IQHZttvddecGqxoqMRMKqCr83AIYUSncj8D26SWrMirf7XE-0MZlwSz7cpVD-cuR/s1600-h/epi+logo.png"><img style="cursor:pointer; cursor:hand;width: 312px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI6plqXDzQzvK1o0YQCwpWQ40XLFjXGnFCpq7icfIGthQYHqnIgDLfo7Q6MAzhd508WXKCJthYBKb5IQHZttvddecGqxoqMRMKqCr83AIYUSncj8D26SWrMirf7XE-0MZlwSz7cpVD-cuR/s320/epi+logo.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360995232542918818" /></a><br /><br />With the stationery system, I played with scientific elements in the design because I am combining technology and science. I thought the system could be informative and present in the design.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkO-yr5NCCEuDte7edBhSF-EQuDYjIK4uQ6SkoGECKYuWikKF8x4Y57Ohnu3cjM-eV_0RNVwPopgNnskm6-QbTIcn78xBpR_J4w0P8v5MUttcJcHhvlQ3m_51O75BMBL3rop6wNWHQevwA/s1600-h/Untitled-2.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 269px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkO-yr5NCCEuDte7edBhSF-EQuDYjIK4uQ6SkoGECKYuWikKF8x4Y57Ohnu3cjM-eV_0RNVwPopgNnskm6-QbTIcn78xBpR_J4w0P8v5MUttcJcHhvlQ3m_51O75BMBL3rop6wNWHQevwA/s320/Untitled-2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360995161517728162" /></a><br /><br />These are the promotional brochure that I would give out to inform the market about the newly launched product. Keeping the idea of solar panels and consistency of the system, in this brochure particularly I wanted it to communicate a direct message right when the viewer receives it, which is significant in the casing. On the inside there are 7 cards with images and message to remind the viewer that "all of us need the sun: our everyday lives, trees, plants, underwater life & animals, the world -- why not use it to our full potential?" On the flip-side of the cards are more informative: introduces the product, how it works, what the cream contains, and everything else about the product.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGpXvjGwUP67O8WLjxTrKgb1WbHW4v8d1OCDfNa_9KS0iyq68O-Wx7A8Lt2QKl4pI-xtlWpbw_gpzYzQ3Up89maWBC0jzXElS4FWHFi8LcMJ5GUcKcr5iDPb6LSZFYY9rdmRu6IKLgl1yQ/s1600-h/n132500999_30524480_4314.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 230px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGpXvjGwUP67O8WLjxTrKgb1WbHW4v8d1OCDfNa_9KS0iyq68O-Wx7A8Lt2QKl4pI-xtlWpbw_gpzYzQ3Up89maWBC0jzXElS4FWHFi8LcMJ5GUcKcr5iDPb6LSZFYY9rdmRu6IKLgl1yQ/s320/n132500999_30524480_4314.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360995065547109346" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSlWvZKmg4NNjHP3_1ThKaMtuZf_PPHh7V3uVcLpYs4hpIYywOU6bKL4roAr7_Uoutek0w5k2YUORa0CGES9ru0ZrxIBSt2UBum097PUSzmFd02swkH_fLGKiHf6N21W2r46j0fuKt9Qvt/s1600-h/epi.jpg"><img style="cursor:pointer; cursor:hand;width: 236px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSlWvZKmg4NNjHP3_1ThKaMtuZf_PPHh7V3uVcLpYs4hpIYywOU6bKL4roAr7_Uoutek0w5k2YUORa0CGES9ru0ZrxIBSt2UBum097PUSzmFd02swkH_fLGKiHf6N21W2r46j0fuKt9Qvt/s320/epi.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360994958045271090" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-44907725565702266002009-07-14T22:38:00.000-07:002009-07-23T00:06:22.172-07:00Cucina | Restaurant ID & Collateral<span style="font-size:100%;"><br />With this assignment I had redesigned the old Cucina logo and branding to a fresh, new look along with their whole identity.<br /><br />Cucina is an upscale Italian restaurant with a cozy dining room in front, featuring a wood-burning pizza</span><span style="font-size:100%;"> oven, and an intimate wine bar. Keeping this in mind, I created a modern yet authentic overall look and feel, as well as the main colors to represent Italy and the </span><span style="font-size:100%;">authenticity of the restaurant.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcikPWXeYNYSAJPWydoRN2a54cD-CXG9lYNJvGAL81hV6OdIsSbY3jioaw5wMYizukLxeOI1wLBBDJxEAQCHWWrgg2ccAL1DKzXAJ3pcE5IiNPQHoB70Qz89KoWatozyQ_ahdK9LqKX4xi/s1600-h/cucina+logo.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 318px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcikPWXeYNYSAJPWydoRN2a54cD-CXG9lYNJvGAL81hV6OdIsSbY3jioaw5wMYizukLxeOI1wLBBDJxEAQCHWWrgg2ccAL1DKzXAJ3pcE5IiNPQHoB70Qz89KoWatozyQ_ahdK9LqKX4xi/s320/cucina+logo.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360996057647116306" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymDYw2o7TOTotIVF2-XkZgpl9gMTE-FgkC_r2mM3LF7wwZDy_PhzI6KWkMIZzihEM3kgyDdDiclAJ7Ao5jjZllXcfBHPMzcR_GuC1rP_q8UdKKo-f4OcR2Xg2krKkE6vcd_gEh-H4KMgJ/s1600-h/Picture+4.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 266px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymDYw2o7TOTotIVF2-XkZgpl9gMTE-FgkC_r2mM3LF7wwZDy_PhzI6KWkMIZzihEM3kgyDdDiclAJ7Ao5jjZllXcfBHPMzcR_GuC1rP_q8UdKKo-f4OcR2Xg2krKkE6vcd_gEh-H4KMgJ/s320/Picture+4.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360995997994517122" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKnL_6Nqx08nnPQ3MRE9eIrxRjrZYhZyW6WddyDL6cMvCsoHiZyBHq5clsaOpqA34rmVy_MxilgEahaPWXMyui1s370zLztmc6xloSCW7WLzuD5pyi8QnmFrBKx_oyOpeTAGouOTsvL2Pj/s1600-h/Picture+5.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 238px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKnL_6Nqx08nnPQ3MRE9eIrxRjrZYhZyW6WddyDL6cMvCsoHiZyBHq5clsaOpqA34rmVy_MxilgEahaPWXMyui1s370zLztmc6xloSCW7WLzuD5pyi8QnmFrBKx_oyOpeTAGouOTsvL2Pj/s320/Picture+5.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5360995937678968306" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-50385878835259228402009-07-14T20:41:00.000-07:002009-07-23T00:06:30.880-07:00SF MOMA | Posters & Flyers<span style="font-size:100%;">A series of posters and flyers for SF MOMA exhibiting the work of designers: David Carson, Max Kisman, and Neville Brody. I wanted to keep the posters clean, simple, and direct while engaging viewers with elements that are distinct of their style of work. The slight diagonal composition is to suggest dynamic because these people are influential designers from the past.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7THDf7FlAOJJ1kHBm6HQgCh2rgD7N5w9pWwJpLWJ3zjmhNwxxmZ6sje74UzxLpazLE4DKEpDU07oDV6QeMEmUVl5YEsPWB3eeUc_tZMIRvsNFPAlHGWpSNqBRRK-Fp0EXaaByXAN8JjXM/s1600-h/posters.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 170px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7THDf7FlAOJJ1kHBm6HQgCh2rgD7N5w9pWwJpLWJ3zjmhNwxxmZ6sje74UzxLpazLE4DKEpDU07oDV6QeMEmUVl5YEsPWB3eeUc_tZMIRvsNFPAlHGWpSNqBRRK-Fp0EXaaByXAN8JjXM/s320/posters.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360996331760659330" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikPIlu52gYxBG1ffumj_Rotjqd7mHXjkCL_9MPrvdu05IC-dfNYnbi35PqOu41Uq8tkquhux8FIhWVNlKaN0F5u09F0AqH-3ZqQ8hRZP27-qdZHB1oGRK_K_GWj5lWmzymrMXjzWmc3z6O/s1600-h/IMG_4505.jpg"><img style="cursor:pointer; cursor:hand;width: 278px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikPIlu52gYxBG1ffumj_Rotjqd7mHXjkCL_9MPrvdu05IC-dfNYnbi35PqOu41Uq8tkquhux8FIhWVNlKaN0F5u09F0AqH-3ZqQ8hRZP27-qdZHB1oGRK_K_GWj5lWmzymrMXjzWmc3z6O/s320/IMG_4505.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360996496885329906" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBfT6rVIzbY8y29Vu3vtAtt5j6tANszWj0GS13ZF9PCWD-CYf3GoeuQHg35AsXixDA8vu_doS-mVn7pqiVoxZw1yB5uCIatkZbUalJVR2Iuz6Jwc1QXZ8iMcMwJ0ueSf09GyvoQ9cn4rjb/s1600-h/Flyers.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 318px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBfT6rVIzbY8y29Vu3vtAtt5j6tANszWj0GS13ZF9PCWD-CYf3GoeuQHg35AsXixDA8vu_doS-mVn7pqiVoxZw1yB5uCIatkZbUalJVR2Iuz6Jwc1QXZ8iMcMwJ0ueSf09GyvoQ9cn4rjb/s320/Flyers.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360996431898922434" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0tag:blogger.com,1999:blog-4395880440555191033.post-56480918420712855812009-07-14T16:22:00.000-07:002009-07-23T00:06:40.539-07:00Alphabet Cards | Typography<span style=";font-family:trebuchet ms;font-size:100%;" ><br />This project was developed around the concept of typefaces or font names that begin according to each letter of the alphabet. They work as visual reference of the particular alphabet with information about the typeface itself, designer, year it was created, the significant form of its style, and type anatomy. Each typefaces are color categorized in their font category, such as: Old Style, Transitional, Didone, Sans Serif, Slab Serif, Script, Blackletter, and Decorative fonts. The composition and sophisticated design layout is created to engage viewers to help in learning the identity of each typeface.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqAY0AF2FyT9Abe7lS1ZbwZ9N2zKlCvN8ShGVKHEPOsh0RN0y4YFQGKOrCl6BfK3docUTCRcKngBCSW3FMPj1-VGd3vww0TdrGPWW5TEHBCB0OQyONXrnz70krpLaoIFhC44peX1U78F7k/s1600-h/alphabetcards.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 229px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqAY0AF2FyT9Abe7lS1ZbwZ9N2zKlCvN8ShGVKHEPOsh0RN0y4YFQGKOrCl6BfK3docUTCRcKngBCSW3FMPj1-VGd3vww0TdrGPWW5TEHBCB0OQyONXrnz70krpLaoIFhC44peX1U78F7k/s320/alphabetcards.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360996755925585650" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJLIAfpqjC8rY7RpFIdBCnqIv_I3DgamVeTf5kTEJYmqu2f1UR6a_v-oviqp0myXjrrjdyMHTGoH_jSsILzMQkUCPN_BZpiOzQHAMVJ4Ru6zy-qWumiBEhpRJT3IFTiaeAda6Qm1ns0eC-/s1600-h/AlphabetCards2.jpg"><img style="cursor:pointer; cursor:hand;width: 309px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJLIAfpqjC8rY7RpFIdBCnqIv_I3DgamVeTf5kTEJYmqu2f1UR6a_v-oviqp0myXjrrjdyMHTGoH_jSsILzMQkUCPN_BZpiOzQHAMVJ4Ru6zy-qWumiBEhpRJT3IFTiaeAda6Qm1ns0eC-/s320/AlphabetCards2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5360996698757530066" /></a>Renata Gandhahttp://www.blogger.com/profile/13748001735246557759noreply@blogger.com0