This project was for a made-up event, an International Fabrics Expo which I call Intertwine. Coming up with an event and marketing ideas for the event and all of the collateral were quite challenging. The reason why I went with an International Fabrics Expo is because fabrics are needed in our lives and they are what keep us warm, cover and protect us in style -- not just in clothing, but also for sofas, shoes, etc.
_logo
my objective for this was a modern, clean, and direct with a twist or hint of what it is communicating.
_marketing materials
brochure/book, posters, tickets
_environment
_poster ads
_posters
my idea for this series is to put words, graphics, and icons as if they are intertwining like the fibers in a fabric or as a pattern.
_brochure/book
here I wanted to talk about how each material of fabric is unique from cotton to polyester showing their characteristic with a bit of story of how they are created and the kind of things people make from each material. Towards the end of the book is the information of the event talking about what it is, when, and the location of the event.
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