July 21, 2009

Antonio Celentano


Packaging labels for olive oil, vinegar, and a set of seasonings. Because of its current, poor design, Antonio Celentano { http://www.antoniocelentano.com/ } needed a brand redesign to be marked as a high end olive oil brand. My main objective is to have them stand out in the shelves against its competing market, as well as making it recognizable and to represent product of Spain. This olive oil is from Cordoba, Spain, therefore I wanted to bring out its Spanish equity and flavor in the design using the curved semi circle and Spanish ornamental elements.



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