August 5, 2009

Fluent | Product Magic Realism

( *please refer to Fluent | Logo in the Identity section* )
This was a made-up product and marketing for "Fluent" -- a made-up name. I had to be really creative on inventing this product, so I based it on real world experience.

We are in a world that is held by language barriers. Travelers or business people come and go to various countries and most have trouble communicating with those that do not speak in their native language, therefore making it harder for them to achieve their needs or goals. Sometimes war and violence can also be caused by language barriers of misunderstanding. It may also be bothersome for some of us to be talked about in a language that is foreign to us. To overcome these problems, I have created Fluent as a product/device that will help in listening and speaking in various languages no matter where you are, and this product will be the solution to a world of one communication.

So my concept for the brochure and packaging is "translate and communication," like using the device itself to communicate the message -- being able to speak and understand Korean and English when using the "blue and red" films based on two people's conversations with completely different languages. Easy to use and it is there.


Similar with the translate and communication idea, the poster is based on two people's conversations starting in English as the words slowly mutating and transitioning into Japanese.

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