July 23, 2009

Harvey Mudd College | College Brand Identity

The concept behind this mark is to "envision the future" from the three studies Harvey Mudd offers: Mathematics, Engineering, & Science, therefore explains the forward movement of the elements with the contemporary and technical approach. I use a similar color palette of its original logo to keep some of their equity. The three diagonal bars above the line also represents the letter "H" for Harvey and "M" for Mudd, and the bottom bar is added to complete "C" for College, thus making this mark and brand identity useful and recognizable to represent and communicate the school visually and conceptually, as well as approachable and aspirational to those who are seeking a college to achieve their dreams.

_catalog cover




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